Get more website visitors.
By generating an organic and consistent flow of visitors to your website, you'll likely also see a regular influx of new, high quality leads, that will more often than not turn into new customers.
When trying to reach more people online and generate more organic traffic to your website, it can be difficult to know where to start. Many businesses underestimate the power of a website, simply because of bad experiences with their previous websites. A great website is no good without visitors.
A properly optimised website though, receiving a regular stream of visitors, can be a very powerful tool for businesses wanting to generate more leads and acquire more customers. Here's some simple ways you can get more visitors to your website.
Appear on Google
Having your website indexed in Google is fantastic for a number of reasons. When people hear about you from referring customers, they often want to find out more about you before getting in touch. The first place they'll likely check is Google. To do this, they'll perform a search for your business name. By showing up in Google for this search, this initiates a level of trust in your business, it's authenticity and the standard of service the customer begins to expect.
By properly optimising the 'title tag' and 'meta-description' for your website, you can encourage more people to click onto your website. The 'title tag' and 'meta description' is just the name of your page and the description underneath it that appears on a Google search. The meta description should be short, concise and give an overview of your business. The title tag for your home page should be your business name. You could also add a short descriptor here as well, in the format of the following example: 'Hugo Roofing | Newcastle's Roofing Specialist'. This helps to instantly identify your location and your primary service, encouraging more people to click through to your website.
Complete search engine optimisation
To appear in Google for more search terms, other than your business name, you'll likely have to complete search engine optimisation. Google's algorithm is designed to consider a wide variety of factors when choosing which website to display in front of its users. Some key determining factors are trust, quality and relevance.
Google 'trusts' websites that fulfil more of their criteria defining a trustworthy website. High quality backlinks help develop trust. These are links from other 'trusted' websites back to yours. Backlinks can come from online business directories, social media pages and many more websites. The easiest way to start building backlinks is by adding your website link to your social pages, and start creating some listings in some of the top directories for your industry. Another way of building high quality backlinks is having a 'guest post' on a blog relating to your business' industry and leaving a link back to your website within the post. This takes more time and effort as you'd have to contact the blog owner, ask for permission, and then write a valuable post that for the blog.
The quality of your website is determined by a variety of factors. One factor is the content on your page. Pages with a low word count aren't considered as valuable, so try to keep your word count over at least 400 words per page. Another factor is page speed. Google monitors the loading time of your site when users visit it. Websites with a high page speed are often rewarded with a higher ranking, as they offer a better experience for users. There are many other factors that affect the quality of your website, such as responsiveness, structure, hierarchy, alt attributes and much more. If you're concerned about the quality of your website, contact your website manager.
Relevance is another key factor for appearing in front of relevant searches at the top of results. For local businesses, location is important. Specifying the location of your business on your website and the areas you serve helps you to appear in front of local customers. Keywords also contribute to relevance. Having an organic flow of relevant keywords throughout your web page is a very powerful thing. If a searcher is looking for 'plasterers in Cheshire' for example, some good keywords would be 'plasterers in Chesire', 'plastering', 'plasterers', etc. When adding keywords to your site, they should be implemented naturally though, as Google often penalises websites that overuse keywords. A great way to ensure your website appears in front of the right people is to build specific SEO pages. If you're a plasterer in Manchester for example, you might have a specific page on your website called 'Plastering in Manchester', which details the plastering services you offer in Manchester. If you also work in Bury, you could have another page called 'Plastering in Bury'. Each page would have to have its own unique content, relevant to that area and the service you offer in each. Done right, this can be a great way to target more people. If you'd like to learn more about this, contact your SEO or website manager.
Use social media
Engaging regularly on social media with relevant and valuable content helps you to reach more people and build a wider community of followers. Having links to your website on your social pages will allow new followers and social users to visit your website to find out more about your business and get in touch.
You can even schedule facebook posts and other social posts to automate your social media campaign, helping you to grow your social following and your website visitors simultaneously, with relative ease.
Google My Business listing
If you don't have a Google My Business listing, you should create one now. You can add all your business information and a link to your website. Your Google My Business listing is usually the first thing people see when searching for your business on Google. Google even allows you to add your logo, images, contact details, services, business description and much more, helping you to better engage with your local customer base.
Google will even display your listing in front of searchers looking for local businesses and services, but only if your listing is properly optimised. This means you'll appear higher in search results for customers looking for the services you offer. To optimise your Google My Business listing, you should complete all of the required and optional fields, giving a comprehensive overview of your business. The most important factor determining the ranking of your listing though is the amount of reviews on your listing. Listings with higher reviews are often rewarded with a much higher ranking. To get more reviews on your listing, fully complete your listing, then share a link to it with your customers, kindly asking them to leave you a review. Repeat this practice with new customers to gradually improve your listing over time.
All business graphics and advertisements such as business cards, magazine ads, van prints, online profiles and anywhere else you advertise should likely have a link to your website. This provides a simple and easy way for viewers to quickly get a comprehensive view of your business, no matter where they hear about you.
There are many simple ways to generate more traffic to your website, and a lot of them require just a small upfront investment of time. By expanding your online presence and website visibility, you'll get a lot more visitors. With the right website, these visitors can be extremely valuable. A great website does a lot of the work for you, giving your customers everything they need to understand your business, your services, and the standard of service you offer. This means that enquiring customers will likely be well on their way to becoming customers.