Schedule Facebook posts

Learn to schedule Facebook posts for your business page to develop your relationship with your audience and expand your followers.

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Overview

Facebook lets you schedule posts up to 75 days into the future. By creating a posting schedule you can automate your Facebook activity, allowing you to grow your page without needing to plan and post updates every day. By setting aside some time every couple of months to add posts to your schedule, you can develop a simple and seamless Facebook workflow that helps you to grow your community and bring in new customers.

Posts should be relevant, engaging and organic. Posts with a strong intent on sales can affect the reputation of your business. If you schedule posts too often, they'll just appear as frustrating spam on your followers' news feeds. Generally, a post every 1-2 days is good practice.

If you decide to schedule a post every day, you need to find valuable and intriguing content for 75 posts. If you decide to post every 2 days, you need enough content for approximately 37 posts for the 75 day period. Photos and videos work best, with a small caption that can be easily digested, prompting a follower to stop scrolling through their news feed to pause and take a look at your post. You can decide how often you want to schedule posts based on your content and the time you have available.

Once your posts are scheduled, Facebook takes care of the rest. All you have to do is keep an eye out for notifications and respond to any messages or comments that you receive.

As more people begin engaging with your posts, you'll receive more 'likes' and 'reactions'. You can see who's 'liked' and 'reacted' to your posts by clicking on the reactions section of your post. You can then invite these people to like your page. By doing this regularly, you can help to actively grow your community of followers.

How to schedule posts

Here's how to schedule your Facebook posts:

  1. Go to your News Feed and click 'Pages' in the left column.
  2. Select your page.
  3. In the left column, click 'Publishing Tools'.
  4. Now click 'Create Post'.
  5. Add your content and write your caption.
  6. Next to the 'Publish' button, click the down arrow and select 'Schedule Post'.
  7. Select the date and time you would like the post to be published.
  8. Click 'Schedule', then 'Schedule Post'.
  9. Repeat these steps for all of the other posts you'd like to schedule.

How to manage scheduled posts

You can also view, manage and delete your scheduled posts. Here's how to do it.

  1. Go to your News Feed and click 'Pages' in the left column.
  2. Select your page.
  3. In the left column, click 'Publishing Tools'.
  4. Below 'Posts', click 'Scheduled Posts'.
  5. Choose the posts you'd like to edit.
  6. From 'Post Preview', click on the three dots and select 'Edit Post'. You can also click 'Actions' to publish, reschedule or delete the post.

Conclusion

Scheduling posts can make Facebook management a lot easier. It requires a small investment of time in the beginning, but maintaining this strategy will help save you time in the long run, whilst ensuring a consistent and engaging stream of posts and a happier, naturally expanding community of followers.

Want to learn more?

Developing your knowledge of digital marketing allows you to develop a stronger online presence. We give you advice and guidance on how to automate tasks and perfect your marketing, simplifying the whole process.

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